At FranchiseOfficer, we know the challenges that franchisors experience and we have worked hard to find solutions to your challenges. Below are a few common challenges and the solutions that we can offer.
Challenge:The number of franchisors within North America has increased by approximately 388% since 2004. Franchise companies are now competing with each other more than ever for franchise candidates. In addition to the franchise arena becoming more crowded, the way that franchise buyers perform their research for franchise opportunities has changed dramatically over the last 7 years.
Franchise marketing venues such as newspapers, magazines and other print media that were once a staple in every franchisor's marketing approach have become ineffective and cost prohibitive. Today most franchise opportunity seekers utilize the internet to perform their franchise research. It would seem that the simple solution would be to advertise online, however, presently online franchise directories have become overcrowded and prime exposure is scarce which makes worthwhile exposure too costly. Unless a franchise opportunity is advertised in prime sections of online franchise directories, the chances of being noticed are not great. Promoting a franchise online has become a real science.
Solution:
FranchiseOfficer has developed proprietary methods for attracting prospective franchise owners. Additionally, as a result of our approach being of a general nature, we attract many more franchise buyers than just any one particular franchise company. We also attract many franchise buyers because we offer many free services that benefit franchise buyers with a wide range of interests. Most importantly, using a combination of traditional and unique methods for attracting prospective franchise buyers, FranchiseOfficer is able to cover many of the areas that your franchise marketing is missing.
Challenge:
It’s difficult to attract interested and qualified
franchise candidates. Either because they have never heard
of your franchise, they don’t know enough to gain an
interest in your franchise opportunity or have preconceived
doubts about your franchise that prevent them from gaining
further interest.
Solution:
We have the ability to introduce and discuss your franchise
with prospective franchisees before they discount it from
lack of knowledge. We can then promptly answer any questions
or concerns before these concerns become too large for them
to maintain their level of interest. Often prospective franchisees
have concerns that cannot be addressed by simply seeing or
reading a franchise listing or advertisement. If a prospective
franchisee’s
preconceived doubts are not addressed, they will likely never
reconsider your franchise opportunity on their own in the
future.
Challenge:
You’re a credible franchisor but having a difficult
time getting the recognition and exposure you deserve.
Solution:
In the business of franchising, credibility is paramount
to potential franchise buyers. If you meet our criteria as
a quality franchisor, we will put you on a pedestal. We only
associate with the best franchisors in North America. As
a result, if we choose to endorse your franchise opportunity,
you will gain notoriety for being a quality franchisor with
the many prospective franchise buyers we work with on a constant
basis.
Challenge:
One meeting wonders. It’s frustrating to spend a substantial
amount of time with potential franchise buyers only for them to never call
back.
Solution:
At FranchiseOfficer, we spend a great deal of our
time with a prospective franchisee so you don’t have to. We
design a presentation created specifically for your franchise offering through
FranSecure.com, --
so that a potential franchisee knows what franchise ownership with your company
involves and includes. We typically devote 1-3 weeks with a prospective franchisee
introducing and eliminating franchise concepts. We introduce concepts like
yours and thoroughly discuss the features and benefits each franchise presents.
You can rest assured that by the time we introduce a prospective franchisee,
they have eliminated many franchises. At the point of introducing a potential
franchise buyer, we are convinced that they are qualified, interested and serious
about purchasing a franchise from your company. This will result in a good
rapport between your company and the prospective franchisee and eliminate the
notorious “one meeting wonders”.
Challenge:
You know that a prospective franchisee is qualified on paper
but what about in personality?
Solution:
We have designed a profile form that will provide you with
a great deal of detailed information on a prospective franchisee.
The profile goes further than a traditional franchise application.
This information can be provided to you through our secure
online client management system known as FranSecure.com.
We have also designed two personality evaluations known as E.D.G.E™ (Entrepreneurial
Data Gathering Evaluation) and F.I.T™ (Franchisee
Inclination Testing). These evaluations are specifically
designed to determine a candidate’s entrepreneurial
and franchise related aptitudes. Upon receiving a franchise
candidate’s consent, we will provide you with access
to these evaluations. This will help you understand the prospective
franchisee and determine their suitability.
Challenge:
Difficulty getting franchise candidates financed resulting in lost
franchise development opportunities.
Solution:
Through Franchise Financiers our subsidiary company, we have the ability
to not only find prospects for your franchise but also aid them with their financing
needs. We can offer many financing alternatives to suit a prospective franchisees’ needs
and qualifications. Franchise Financiers can be the difference between a franchise
sale and a lost cause.
FranchiseOfficer is franchise brokering with a difference!! Find out today how FranchiseOfficer can be your solution, click here
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